POLITICAL
RESOURCES & TOOLS

Welcome to our comprehensive Election Resource Center, curated to serve the diverse needs of broadcasters, political/issue campaign advertisers, and agencies. This collection is designed to be a one-stop repository of indispensable links and tools essential for effective election coverage, advertising strategies, and informed reporting.

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Essential links & Reliable Data

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Legal Guidelines & Regulations

Data-Driven Tools & Expert Insights

Precision Targeted Market Analysis Tools

FOR BROADCASTERS

Whether you’re preparing for live broadcasts, seeking reliable data, or aiming to enhance your election coverage, our resource hub offers a centralized platform to streamline access to the vital information you need. Our goal is to empower broadcasters with the necessary tools and information for comprehensive and engaging election coverage.

FOR POLITICAL AGENCIES

In the landscape of political and issue-based advertising, precision guided by data and a localized approach to engage community voters beyond metro areas are fundamental. Our resource center is a powerhouse of data-driven tools and resources, to equip advertisers and agencies with the essential elements for crafting influential campaigns that resonate with local communities.

2024 Election Cycle
HIGHLIGHTS

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11 states with Gubernatorial races

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33 states with US Senate races

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All 435 members of the US House are up for election

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Hundreds of other state and local elections

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Many Issue Advertisers related to the economy; the environment; security; healthcare and education

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2024 General Election Window will be SEPTEMBER 6 through NOVEMBER 5

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Primary LUC occurs 45 DAYS PRIOR to the Primary Election date

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General LUC occurs 60 DAYS PRIOR to the General Election date

ARTICLES OF INTEREST

4 Reasons to Keep Radio in your Advertising Aresenal

by Drew Hayes, Campaigns & Elections

A word about radio. No, it isn’t dead. And it especially isn’t dead for registered voters. A recent Share of Ear study, conducted by Edison Research, showed a whopping 71 percent of registered voters spent their time listening to radio (versus 16 percent to podcasts and under 5 percent to the likes of Pandora and Spotify). It’s worth noting that while 77 percent of Republicans and 72 percent of Independents spent their audio time with radio, even 66 percent of Democrats favored AM/FM radio over other audio options.

IN THE SPOTLIGHT

Political Broadcasting Guide

Questions and Answers on the FCC Rules and Policies for Candidate and Issue Advertising

Broadcastlawblog.com

Discussion of FCC, copyright, advertising and other legal issues of importance to radio and television broadcasters and other media companies

2024 Political LUC Window Calendar

Download our important primary and general election LUC window dates by state

2024 GMP Boost's Why Small Market Radio Matters

Download the GMP Boost’s Why Small Market Radio Matters research & Capabilities deck

USEFUL LINKS

Campaigns & Elections

Ballotpedia

American Association of Political Consultants

Ron Gunzburger’s Politics1.com

Political Resources On-Line

270towin.com

Opensecrets.org

THE POWER OF RADIO

MASS REACH plus LASER TARGETING equals CAMPAIGN SUCCESS

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