Why Radio? Radio Reaches Voters

Radio's weekly reach among adults 18+ who… Total African-American Hispanic
Registered to vote in district of residence 90% 90% 91%
Always vote in presidential elections 90% 90% 91%
Sometimes vote in presidential elections 90% 92% 90%
Always vote in statewide elections  89% 90% 90%
Sometimes vote in statewide elections  92% 92% 92%
Always vote in local elections 89% 89% 90%
Sometimes vote in local elections 91% 92% 92%
Household contributed money to political organization - past year 90% 91% 89%
Regularly support politicians based on environmental positions 91% 89% 91%
Source: Scarborough USA+ 2012 Release 2 (August 2011-September 2012)